Job Description
Marketing Associate
Location: Orlando, Florida | Hybrid
About the Role
i-Tech Support, an Acumatica Gold Certified Partner and a leading Managed IT Services Provider , is seeking a talented and driven Sales & Marketing Associate to join our growing team. This role is ideal for a creative and analytical individual who is passionate about digital marketing, brand growth, and lead generation.
As a Marketing Associate , you will play a pivotal role in executing marketing strategies, managing content creation, supporting demand-generation initiatives, and optimizing brand presence to drive new client acquisition and expansion of existing relationships. You will work closely with our sales and leadership teams to enhance visibility and engagement across multiple channels.
Key Responsibilities
1. Digital Marketing & Content Creation
- Assist in developing and executing social media strategies across LinkedIn, Facebook, Instagram, and Twitter.
- Create, schedule, and monitor engaging social media content (posts, graphics, videos, and interactive media).
- Write and publish blog posts, press releases, case studies, and newsletters to enhance brand awareness.
- Support video production and editing for marketing campaigns, webinars, and social media.
- Collaborate with the team to create eBooks, whitepapers, and infographics for lead generation.
2. Email & Client Communication
- Assist in planning and executing email marketing campaigns for lead nurturing, retention, and engagement.
- Craft compelling email copy and call-to-action messaging to drive conversions.
- Support marketing automation workflows and segmentation within HubSpot CRM .
- Ensure consistent brand messaging across all communications.
3. Sales Enablement and Deal Flow Assistance
- Assist in maintaining accurate and up-to-date contact database in HubSpot and other CRM tools.
- Assist in segmenting the database for targeted marketing efforts (e.g., industry-based campaigns).
- Collaborate with sales to improve lead qualification and tracking .
- Assist with proposal creation as needed
4. Website Management & SEO Optimization
- Assist maintenance of website including content creation
- Work with developers or third-party agencies for minor website enhancements and technical fixes.
- Assist in optimizing website content for SEO best practices , including keyword research and metadata improvements.
- Assist in creating and managing landing pages for marketing campaigns and events .
5. Event Coordination & Demand Generation
- Assist in the planning, promotion, and execution of trade shows, webinars, and corporate events .
- Collaborate with sales on lead generation strategies through events and campaigns.
- Manage event-related communications, registrations, and follow-up processes.
6. Brand & Design Support
- Create visually appealing graphics using Canva, Adobe Photoshop, Illustrator, or Framer .
- Support branding initiatives to maintain a consistent visual identity across marketing materials.
- Assist in developing sales collateral, presentations, and digital brochures .
7. Market Research & Performance Tracking
- Analyze marketing metrics and campaign performance to provide actionable insights.
- Conduct competitor research to identify industry trends and opportunities .
- Work with leadership to refine marketing strategies based on data-driven insights .
Qualifications & Skills
- Bachelor's degree in Marketing, Business, Communications, Graphic Design, or a related field.
- 1-2 years of experience in B2B marketing and or sales
- Strong written and verbal communication skills, with a keen eye for detail.
- Ability to write and design content that aligns with brand voice and marketing goals.
- Experience with social media platforms (LinkedIn, Facebook, Instagram).
- Basic knowledge of SEO, digital advertising, and marketing automation is a plus.
- Familiarity with HubSpot & email marketing platforms is a plus.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, InDesign, Lightroom), Apple iMovie, Framer, ChatGPT, WordPress, and Canva is a plus.
- Ability to work collaboratively in a fast-paced, team-oriented environment .
- Strong analytical skills with the ability to track and report on marketing performance.
- Eagerness to learn and adapt to new technologies and marketing trends .
This role requires work authorization in the U.S and will not accept candidates living outside the United States or requiring sponsorship for work authorization
Why Join i-Tech Support?
- Growth-Oriented Environment – Opportunity to work in a dynamic, tech-driven industry.
- Professional Development – Exposure to advanced marketing strategies and tools.
- Collaborative Team – Work alongside experienced professionals in IT, ERP, and business consulting.
- Impactful Work – Directly contribute to brand growth and revenue generation.
If you're a creative and results-driven marketing professional looking to grow your career in a fast-paced tech environment, we encourage you to apply!
Job Tags
Full time,